Farah West
Fashion stylist / Creative direction
Phone:
+971522401902
Email:
Address:
Dubai
A Bit About Me
I'm an E-commerce Fashion Stylist with 9 years professional experience, helped many brands from India and MENA region have a standout unique catalogue into their e-commerce platforms. Skilled in creating imagery which can help drive more visitors to the website, encourage social shares and brand interaction, and ultimately helps to achieve business goals.
Work Experience
Stylist / Creative direction -Social / Shoot Coordinator
October 2021 - Present Namshi
June 2021- October 2021 Firstcry
2018-2021 Landmark Group Dubai
2015-2018 Landmark Group India
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Responsible for ensuring the smooth and efficient running of the daily apparel shoot. From shoot and model direction to image selection and cropping as well as ensuring daily targets and KPI’s are being met consistently and that photography and styling guidelines are being adhered to at all times.
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Understand the brand direction and translate this into visually engaging set ups in line with the wider business objectives.
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Conceptualizing and styling visually appealing looks for images and videos for Namshi’s Instagram and TikTok handles, including post, feature stories, and advertising sections.
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Collaborating with Social team, editors and photographers to ensure that the content is cohesive and effectively conveys the brand and concept.
Lead Stylist / Studio Operations
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Managing all styling across the website’s product pages, for both Apparel (Model) and Product (Still Life)
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Create Style guide for all categories
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Producing and maintaining ‘styling guidelines’ according to business standards.
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Work closely with the buying teams and leadership teams to ensure quality control is maintained regularly.
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Responsible to cast, select and book all models
Fashion | Interior | Product Stylist & Digital Operator
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Responsible for all image selection on the model set, which means an excellent creative eye and meticulous attention to detail are essential.
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Creatively evaluate composition, model pose, styling, product visibility etc.
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Responsible for making sure that models and crew are ready and on set
Styling Manager
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Managed a team of Stylist, studio assistants and makeup artist.
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Oversaw all in studio shoots from a styling perspective
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Created full and detailed Landmark Group Styling Guidelines across all product categories
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Manage and guide the stylists and assistants to implement all guidelines, consistently producing the very highest quality imagery from a styling perspective
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Understand the full Production Workflow and be able to ensure that productivity levels and KPI’s are met while keeping the quality of the images to the highest standard and keeping the team motivated
